Patriot Pride Shop is a veteran-owned business that specializes in products to promote patriotism, and to demonstrate strong support of military veterans and active duty members of the US Armed Forces. Patriot Pride Shop's retail store is open to the public and is located on the ground floor of the VA Nebraska-Western Iowa Heath Care System facility at 600 So. 70th Street, Lincoln, Nebraska  68510. Patriot Pride Shop also travels to local events as a vendor and welcomes everyone to proclaim their pride as Americans!